Zero Waste

Living a sustainable lifestyle has become increasingly popular in recent years due to media attention on plastic pollution and climate change. This is really exciting to see as it means we are waking up to the effects we have had on our world and looking to change those damaging behaviours. 

The trouble is it can be confusing and daunting at first. Remember that going zero waste is not something you will achieve overnight but through little, conscious  changes everyday.

What makes Earthian different?


Calling ourselves a Zero Waste Shop comes with a responsibility that we take seriously. Our aim isn't just helping our customers reduce waste at home. We are striving to be a "zero to landfill" business within 1 year of opening. In addition, we passionately

support both local and global sustainable action.

The five "R"s of sustainability

Some of these terms may be familiar already, but the order of these five steps to living more sustainably is also really important. From left to right, they are a hierarchy of the most sustainable behaviours you can adopt and how much impact they can have.

How are we working towards these goals?

Packaging is one of the biggest challenges we face. To reduce packaging waste on the supplier side and in the running of our shop, we:

  • Send packaging back for refilling in closed-loop supply chains.

  • Recycle as much as possible locally and through Terracycle.

  • Give boxes and food sacks a new life through local donation.

Sustainable action isn't just about the earth, its about people and the local community too. Which is why we will be using our shop to:

  • Support, promote and volunteer to be a part of sustainable action in and around Winchester.

  • Organise events, such as litter picking and educational days.

  • Be ethical, transparent and fair as a local employer.

Recycling Collections at Earthian

What can you do to make

a difference?

Being a conscientious and ethical consumer is a huge step towards living a more sustainable life. How you interact with your local community ripples out into the wider world. The same is true for how you shop, by valuing sustainable and earth-friendly products over those that are manufactured without care for the planet, animals or people.

To support your efforts at home, we are a collection point for a few different types of recycling. Firstly, we collect for Terracyle, a company that takes usually hard to recycle materials that don't go in the council bins. We do this as part of a bigger network of drop off points around Winchester, Southampton and Eastleigh to raise money for Kicks Count Charity.

We also collect old inner tubes for bikes, which are sent for recycling with Cycle of Good. They take any old inner tubes and turn them in useful accessories, bags and more. You can also bring used printer cartridges to the shop, which will be recycled to raise money for Winchester Youth Counselling Services.


 Please click on the collection buttons for the rules of what we can accept. 


The first step is to refuse, to stop bringing products, packaging and waste into your life that you don't need. What you have should stay useful for as long as possible, and when it finally comes to the end of it's life, it is returned to nature through composting.